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Privacy policy

Privacy Policy

This Privacy Policy explains how amigo.contact collects, uses, stores and protects personal data when you visit our website, create an account, use an Amigo or contact us for support.

We aim to handle your personal data responsibly, transparently and in accordance with applicable data-protection legislation, including the General Data Protection Regulation (GDPR) where applicable.

1. Who is responsible for your personal data?

The data controller responsible for the processing described in this Privacy Policy is:

Sonny Bonds
Trading as amigo.contact – Belgium

amigo.contact is the public-facing platform through which we provide access to AI-based Lifestyle Amigos, Personal Amigos and related services.

If you have questions about this Privacy Policy or the use of your personal data, please contact us through our contact form.

2. What personal data do we collect?

The personal data we collect depends on how you use amigo.contact. We may collect the following categories of information.

2.1 Account and contact information

name;
email address;
login and account information;
language or communication preferences;
information needed to communicate with you about the service.

2.2 Amigo profile and personalisation information

If you use a Personal Amigo or provide information to personalise an Amigo, this may include:

interests and preferences;
goals and routines;
communication preferences;
information about the type of support you would like;
other information that you choose to share during onboarding or conversations.

Please share only information that is relevant and necessary for the service. Do not share sensitive personal information unless it is genuinely needed and you are comfortable doing so.

2.3 Conversation and user-submitted content

When you interact with an AI Amigo, we may process the questions, instructions, messages, documents, images or other content that you choose to submit.

Depending on what you share, this content may contain personal or sensitive information. You remain responsible for ensuring that you have the right to share information about other people.

2.4 Payment and transaction information

When you purchase a service, we may receive information about the transaction, such as:

the service or product purchased;
the amount and currency;
payment status;
billing details;
limited payment information provided by the payment processor.

Payment-card details are normally processed directly by the relevant payment provider. We do not normally receive or store complete payment-card numbers.

2.5 Support and appointment information

If you contact us or schedule an appointment, we may process:

your contact details;
the content of your request;
appointment details;
notes that are necessary to respond to your request or provide the agreed service.

2.6 Technical and usage information

When you use our website or services, we may collect technical and usage information such as:

IP address;
browser and device type;
operating system;
access dates and times;
pages or features used;
diagnostic, security and error information;
cookie and similar technology information.

3. How do we collect your data?

We may collect personal data:

directly from you when you create an account or use a service;
when you complete onboarding or personalise an Amigo;
when you communicate with our support team;
when you schedule or attend an appointment;
from payment providers when a transaction is completed;
automatically through technical logs, cookies and similar technologies;
from service providers that help us operate and secure the platform.

4. How do we use your personal data?

We may use personal data to:

create and manage your account;
provide access to Lifestyle Amigos and Personal Amigos;
create and maintain the personalisation of a Personal Amigo;
respond to your questions and support requests;
process payments and manage transactions;
arrange appointments, onboarding sessions or consultations;
send important service, account and security communications;
maintain, protect and troubleshoot the website and platform;
detect, prevent and investigate fraud, abuse and security incidents;
comply with legal, accounting and regulatory obligations;
understand how the services are used and improve their functionality;
send promotional communications where permitted and where the necessary consent has been obtained.

We do not use your personal data for purposes that are incompatible with the purposes described in this Privacy Policy unless we inform you and have a lawful basis to do so.

5. Legal bases for processing

Depending on the circumstances, we process personal data on one or more of the following legal bases:

Performance of a contract: when processing is necessary to create your account, provide an Amigo, process a purchase or deliver a service you requested.
Legitimate interests: when processing is reasonably necessary to operate, secure, support and improve our services, provided that your rights and interests do not override those interests.
Legal obligation: when we must retain or disclose information to comply with applicable law, accounting requirements or a lawful request from an authority.
Consent: when you have given permission for a specific purpose, such as certain optional cookies or promotional communications.

Where we rely on consent, you may withdraw that consent at any time. Withdrawal does not affect processing that took place before the withdrawal.

6. AI Amigos and personalisation

Our AI Amigos use the information you provide to generate responses and, where applicable, deliver a more personalised experience.

AI-generated responses may be based on your current conversation, your account information, your personalisation settings and other information made available to the relevant Amigo.

AI systems can make mistakes, misunderstand context or produce incomplete information. Personal data should not be used as a substitute for professional advice or independent verification.

We do not require you to share sensitive information in order to use a Lifestyle Amigo. If you choose to share information about health, finances, relationships, beliefs or other sensitive matters, this information may be processed as part of your interaction and personalisation, subject to applicable law and the purpose for which it was provided.

Do not share passwords, payment credentials, identity-document numbers, confidential business information or unnecessary information about other people.

7. When do we share personal data?

We may share personal data with trusted parties where this is necessary for the purposes described in this Privacy Policy.

7.1 Service providers

These may include providers of:

website hosting and technical infrastructure;
AI and platform functionality;
account management and customer support;
payment processing;
appointment scheduling;
email and communication services;
security, fraud prevention and technical monitoring;
analytics and cookie management, where permitted.

Where required by law, we use contractual and technical safeguards to ensure that service providers process personal data only for authorised purposes.

7.2 Legal and regulatory disclosures

We may disclose personal data when reasonably necessary to:

comply with a legal obligation or valid legal request;
respond to a competent authority;
protect the rights, safety and property of amigo.contact, our users or others;
investigate fraud, abuse, security incidents or unlawful activity.

7.3 Business transfers

If amigo.contact is involved in a merger, acquisition, restructuring, financing, sale of assets or similar business transaction, personal data may be transferred as part of that transaction, subject to appropriate safeguards and applicable law.

We do not sell your personal data to third parties.

8. International data transfers

Some of our service providers may process personal data outside Belgium or the European Economic Area.

When personal data is transferred outside the European Economic Area, we will use an appropriate legal mechanism where required, such as:

an adequacy decision issued by the European Commission;
standard contractual clauses;
another lawful transfer mechanism recognised under applicable data-protection law.

International transfers are not based solely on your continued use of the website. Where your consent is legally required, we will request it separately.

9. How long do we retain personal data?

We retain personal data only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

provide the requested services;
maintain account and Amigo functionality;
resolve support requests;
maintain security and prevent abuse;
meet accounting, tax, legal and regulatory obligations;
resolve disputes and enforce agreements.

The retention period depends on the type of information, the purpose for which it was collected, whether your account remains active and whether a legal retention obligation applies.

When personal data is no longer required, we will delete it, anonymise it or securely restrict it in accordance with applicable law and our operational procedures.

Deletion may not be immediate where information is held in backups, is required for legal purposes or must be retained to establish, exercise or defend legal claims.

10. How do we protect your data?

We use reasonable technical and organisational measures designed to protect personal data against accidental loss, unauthorised access, alteration, disclosure or destruction.

These measures may include access controls, authentication, secure service configurations, monitoring, backups and security procedures appropriate to the nature of the information.

No online service can guarantee absolute security. You should also protect your account credentials and notify us promptly if you suspect unauthorised access.

11. Your privacy rights

Depending on your location and applicable law, you may have the right to:

request access to your personal data;
request correction of inaccurate or incomplete data;
request deletion of your personal data;
request restriction of processing;
object to processing based on legitimate interests;
object to direct marketing;
receive certain data in a structured, commonly used and machine-readable format;
withdraw consent where processing is based on consent;
lodge a complaint with a competent data-protection authority.

These rights are subject to legal conditions and exceptions. For example, we may need to retain certain information to comply with a legal obligation or to establish, exercise or defend a legal claim.

To exercise your rights, please contact us through our contact form.

We may ask for reasonable information to verify your identity before responding to a request. This information will be used only for verification and security purposes.

We aim to respond within the period required by applicable law.

12. Cookies and similar technologies

amigo.contact uses cookies and similar technologies for purposes such as:

keeping the website and essential features working;
remembering settings and preferences;
understanding website usage;
improving performance and user experience;
supporting optional analytics or marketing features where permitted.

Essential cookies may be used where necessary to provide a service you request. Non-essential cookies will be used only where legally permitted and, where required, after you have given consent.

You can manage cookie preferences through the available cookie settings and, in some cases, through your browser settings.

For more information, please read our Cookie Policy.

13. Marketing communications

We may send you service-related communications that are necessary to manage your account, purchases, security or use of the platform.

We may send promotional communications only where permitted by applicable law and, where required, with your consent.

You can unsubscribe from promotional messages by using the unsubscribe link in the relevant message or by contacting us through our website.

14. Children and young users

amigo.contact is not directed at children under the age of 13.

Our services are generally intended for users aged 18 or older. Where our Terms of Use permit use by someone under 18, the required involvement or permission of a parent or legal guardian may apply.

If we learn that we have collected personal data from a child in circumstances where collection was not permitted, we will take appropriate steps to delete the information.

If you believe that a child has provided personal data to us, please contact us through our contact form.

15. Third-party websites and services

Our website or services may contain links to third-party websites, platforms or services.

Third parties operate under their own terms and privacy policies. We are not responsible for how third parties collect, use or protect personal data after you leave amigo.contact or use an external service.

Please review the privacy information of each third-party service before submitting personal data to it.

16. Changes to this Privacy Policy

We may update this Privacy Policy when our services, data-processing activities or legal obligations change.

When a change is significant, we will take reasonable steps to inform you through the website, by email or through another appropriate communication channel where required by law.

The updated version will be published on this page. We encourage you to review this Privacy Policy periodically.

17. Complaints

If you have a question or concern about how we process your personal data, please contact us first so that we can try to resolve the matter.

You also have the right to lodge a complaint with the data-protection authority in your country of residence, place of work or the place where you believe an infringement occurred.

For Belgium, the relevant supervisory authority is the:

Belgian Data Protection Authority
www.dataprotectionauthority.be

18. Contact us

If you have questions about this Privacy Policy, your personal data or your privacy rights, please contact us through our website:

Contact amigo.contact

Frequently Asked Questions

Here you can find answers to common questions about Amigos, Lifestyle Amigos, Personal Amigos, pricing, privacy and responsible use.

About Amigos

What is an Amigo?

An Amigo is an AI companion designed to provide useful support through conversation.

Depending on its role, an Amigo can help you:

explore a specific interest;
learn about a subject;
organise ideas;
make plans;
reflect on questions;
build useful routines;
work towards personal goals;
receive practical suggestions and inspiration.

Every Amigo has a defined purpose, its own personality and a specific way of helping.

You do not need technical knowledge or previous experience with AI to use an Amigo.

What is the difference between a Lifestyle Amigo and a Personal Amigo?

A Lifestyle Amigo is a ready-made AI companion focused on one specific subject or area of life, such as reading, travel, fitness, cooking, music, mindfulness, gardening, language learning, fashion or wine.

A Personal Amigo is created for one individual customer. It is shaped around the relevant preferences, goals, routines, interests and communication style that the customer chooses to share.

Choose a Lifestyle Amigo when you want focused support around one subject. Choose a Personal Amigo when you want a more individual experience across several connected areas of your life.

How do I choose the right Amigo?

Start with the Amigo that best matches what you are looking for right now.

A Lifestyle Amigo may be a good choice if you have a clear interest, subject or practical question and want to start without personal onboarding.

A Personal Amigo may be more suitable if your needs are broader, more personal or connected to your own goals, routines and preferences.

If you are unsure, you can book a meeting with Sonny before making a decision.

Which Lifestyle Amigos are available?

The available Lifestyle Amigos include:

Irene — Reading
Isla — Travel
Olivia — Fitness
Antonio — Cooking
Milo — Music
Aiko — Mindfulness
Charlotte — Wine
Liam — Language Learning
Marcel — Gardening
Valentina — Fashion

Each Lifestyle Amigo has its own personality, communication style, knowledge and boundaries.

You can explore them on the Choose Your Amigo page.

Can I use more than one Amigo?

Yes. You can use different Amigos for different purposes.

For example, you might use a Lifestyle Amigo for reading, travel or fitness and a Personal Amigo for broader personal support.

Each Amigo has its own role and focus. Personal information is not automatically intended for use by other Amigos.

Lifestyle Amigos

What is a Lifestyle Amigo?

A Lifestyle Amigo is a ready-made AI companion focused on one specific interest or area of life.

It has:

a defined subject;
its own personality;
its own communication style;
relevant knowledge within its domain;
clear limitations and boundaries.

A Lifestyle Amigo can provide information, ideas, inspiration, encouragement and practical support within its chosen subject.

It is less personalised than a Personal Amigo and is not designed to know your complete personal situation.

Can I try a Lifestyle Amigo for free?

Yes. You can start with your first 20 messages free of charge.

After the free messages, usage is charged separately according to the applicable usage rates.

There is:

no creation fee;
no setup fee;
no monthly subscription fee.

Please check the Pricing page for the current information.

Does a Lifestyle Amigo know everything about me?

No.

A Lifestyle Amigo is a shared, ready-made Amigo with a defined subject and knowledge base. It can take the current conversation into account, but it is not created around your complete personal situation.

If you want a more personal and continuing context, a Personal Amigo may be more suitable.

Personal Amigos

What is a Personal Amigo?

A Personal Amigo is an AI companion created for one individual customer.

It can be shaped around the information, preferences, goals, routines and communication style that the customer chooses to share.

Depending on its agreed role, a Personal Amigo may support you with:

planning and organisation;
personal goals and priorities;
routines and follow-up;
learning and exploring subjects;
reflection;
everyday decisions;
communication;
practical documents;
personal projects and ongoing agreements.

The exact role is defined during the creation process.

How is a Personal Amigo created?

The current process is:

Tell us what you are looking for. Describe the kind of support you would like on the Personal Amigo page.
We review your request. Your request is normally reviewed within 24–48 hours.
Payment after acceptance. If your request is accepted, we send you a payment link for the one-time setup fee of €149.
Onboarding with Thomas. After payment, you have a text-based onboarding conversation of approximately one hour with Thomas.
Preparation. The relevant information is organised and your Personal Amigo is prepared.
Delivery. Your Personal Amigo is usually ready within another 24–48 hours after the onboarding conversation.

The exact timing may vary depending on the request and the information that needs to be prepared.

Submitting the form does not automatically mean that your request has been accepted. Payment takes place only after acceptance.

You can start the process on the Create Your Personal Amigo page.

Who is Thomas?

Thomas is the AI onboarding guide for the Personal Amigo creation process.

He helps you:

explain what you are looking for;
describe your goals and preferences;
decide what role your Amigo should have;
explain how you would like your Amigo to communicate;
identify relevant information for preparing your Personal Amigo.

The onboarding conversation with Thomas is text-based and normally takes approximately one hour.

Thomas is not your final Personal Amigo. If you would like to speak with a human before deciding, you can book a separate meeting with Sonny.

Do I need technical knowledge to create a Personal Amigo?

No.

You do not need to understand how AI works, write prompts or configure technical settings.

You can describe what you need in your own words. Thomas helps translate your ideas and preferences into a Personal Amigo with a clear role and communication style.

What information can I share during onboarding?

You can share information that helps define how your Personal Amigo should support you, such as:

your interests and priorities;
what you would like help with;
your goals and routines;
your preferred communication style;
the tone you would like your Amigo to use;
the kind of support you expect;
things your Amigo should take into account;
things your Amigo should avoid.

You remain in control of what you choose to share.

Please provide only information that is relevant and necessary, and avoid sharing unnecessary sensitive information about yourself or other people.

What is included in the €149 setup fee?

The one-time setup fee includes:

preparation of your onboarding process;
a text-based onboarding conversation of approximately one hour with Thomas;
understanding your goals, preferences and expectations;
defining the role and purpose of your Amigo;
organising the relevant personal context you choose to share;
configuring its personality, tone and communication style;
preparing your Personal Amigo for use;
creating a visual identity for your Amigo;
a dedicated photo session;
digital delivery of the resulting images;
an initial quality check before delivery.

The setup fee does not include a monthly subscription. Usage is charged separately according to actual use and the applicable usage rates.

Can I adapt my Personal Amigo later?

You can tell your Personal Amigo how you would like it to communicate or support you.

For example, you can ask it to:

keep its answers shorter;
be more direct;
provide more structure;
ask questions before offering suggestions;
use a warmer or more informal tone.

If your needs change or you want a larger change to the role or personal setup, please contact the amigo.contact team. Larger changes cannot be assumed to happen automatically.

Information, privacy and memory

How is information used to personalise my Amigo?

Information that you choose to share may be used to prepare and personalise your Amigo according to its defined role.

This may include relevant information about:

your preferences;
your goals;
your routines;
your interests;
your communication style;
ongoing areas of support.

The information used depends on the type of Amigo and how it has been configured.

A Lifestyle Amigo is not built around your complete personal situation. A Personal Amigo is created specifically around the relevant information you choose to share.

Is my personal information shared with other Amigos or customers?

Personal information belonging to one customer is not intended to become part of the shared knowledge base of a Lifestyle Amigo or another customer’s Personal Amigo.

Information should be used within the relevant context and for its intended purpose.

Please share only information that is relevant and necessary. Avoid sharing unnecessary sensitive information about yourself or other people.

For more information, please read our Privacy Policy.

How is my personal information handled?

Depending on how you use the service, amigo.contact may process information such as:

your name and email address;
language and communication preferences;
interests, goals and routines;
questions and messages;
documents or images you submit;
payment and transaction information;
contact and appointment information;
technical and usage information.

The exact processing of personal data is described in our Privacy Policy.

For privacy questions, you can contact privacy@amigo.contact.

Can I ask what my Personal Amigo knows about me?

You can ask your Personal Amigo which information it is using about you.

If something is incorrect or outdated, you can request a correction. Formal requests concerning access, correction or deletion of personal information should follow the process described in our Privacy Policy.

Using an Amigo

How can I communicate with an Amigo?

Amigos primarily respond through text.

Where available, you may also use voice input through the chat interface or a compatible tool. Voice input is not required to use an Amigo.

Other features depend on the specific Amigo, platform and technical configuration. They should not be assumed to be available with every Amigo.

Which languages are supported?

Language support depends on the specific Amigo.

Many Amigos can communicate in English and Dutch, and some may support additional languages. The quality and naturalness of communication may differ between languages and Amigos.

The separate human meeting with Sonny may be available in English, Dutch or French.

Is an Amigo a real person?

No. An Amigo is an AI system presented through a defined identity, personality and communication style.

An Amigo may communicate in a warm and familiar way, but it does not have human consciousness, genuine emotions, personal experiences or independent professional judgement.

Pricing

How much does a Personal Amigo cost?

Creating a Personal Amigo has a one-time setup fee of €149.

There is:

no monthly subscription fee;
no recurring setup fee.

Usage is charged separately according to actual use and the applicable usage rates.

Please check the Pricing page for the current information.

Do Lifestyle Amigos have a setup fee?

No.

Lifestyle Amigos have:

no creation fee;
no setup fee;
no monthly subscription fee;
20 free messages to start.

After the free messages, usage is charged separately according to the applicable usage rates.

Do I have to commit to a long-term subscription?

No monthly subscription is currently described for Lifestyle Amigos or Personal Amigos.

Usage is charged separately according to the applicable pricing information. Pricing and usage rates may change, so please check the Pricing page for the latest information.

Responsible use

Is an Amigo a professional adviser?

No.

An Amigo is an AI system that provides general information, ideas, practical suggestions and support within a defined role.

An Amigo is not a:

doctor;
therapist;
psychologist;
psychiatrist;
lawyer;
financial adviser;
tax adviser;
other qualified professional.

Amigo content does not replace professional advice, diagnosis, treatment, assessment or your own judgement.

What should I do in an urgent situation?

An Amigo is not an emergency or crisis service.

In an urgent, dangerous or serious medical or psychological situation, contact the appropriate emergency service, healthcare professional or other qualified human support immediately.

Do not use an Amigo or the contact form as a replacement for urgent professional assistance.

Are there topics an Amigo should not be used for?

Amigos are designed for useful conversation, information, planning and support within their defined scope.

They should not be used as a substitute for:

friends and family;
human relationships;
medical or psychological care;
emergency or crisis services;
legal, financial or tax advice;
your own judgement and responsibility.

Amigos are not romantic or sexual partners. They must not claim to be in love with a user, need a user or have genuine feelings, consciousness or personal needs.

For more information, please read our AI Safety & Responsible Use principles.

Human help and customer care

Who is Stella?

Stella Customer Care is the AI website guide for amigo.contact.

She can help visitors:

understand what an Amigo is;
compare Lifestyle Amigos and Personal Amigos;
find relevant website information;
understand the published pricing and creation process;
find the right next step.

Stella is an AI chat assistant. She is not a human customer-care employee.

You can meet Stella Customer Care.

What is the difference between Stella, Sonny and Thomas?

Stella Customer Care is the public AI guide who explains the platform and helps visitors find the right information.
Sonny is the human behind amigo.contact and can speak with visitors during a separate human meeting.
Thomas is the AI onboarding guide who helps prepare a Personal Amigo after a request has been accepted and payment has been completed.

Can I speak with a human before choosing an Amigo?

Yes.

You can book a separate online meeting with Sonny, the person behind amigo.contact.

During the meeting, you can:

ask questions;
discuss your situation;
learn how Amigos work;
explore what a Personal Amigo could do;
decide whether a Personal Amigo may be suitable for you.

The meeting:

is relaxed and personal;
has no obligation to continue;
may be available in English, Dutch or French.

A conversation with Stella is an AI chat. A meeting with Sonny is a separate conversation with a human.

How can I get help after I start?

For general questions about choosing an Amigo, creating a Personal Amigo or using the service, please visit the Contact page.

For privacy-related questions or formal privacy requests, please consult our Privacy Policy or contact privacy@amigo.contact.

For safety and responsible-use information, read our AI Safety & Responsible Use principles.

Still not sure which Amigo is right for you?

You can: