Create your Personal Amigo

An AI companion created around you

A Personal Amigo is an AI companion created for one person: you.

It is shaped around the personality, interests, preferences, goals and everyday context you choose to share. Your Amigo can support you with planning, reflection, learning, organisation, personal development and everyday decisions.

You decide what kind of support you want and how your Amigo communicates with you. Its role, tone and communication style are prepared around your preferences.

A Personal Amigo is not a human being and does not replace your relationships, professional support or your own judgement. It is a personal AI system designed to provide useful and relevant support within clear boundaries.

How it works

1. Tell us what you are looking for

Fill in the form below and tell us a little about yourself, what you would like help with and what you hope your Amigo can do for you.

You do not need to have everything figured out. A few clear answers are enough to begin.

2. We review your request

We review your request within 24–48 hours. If your request is accepted, we send you a payment link for the one-time setup fee of €149.

Submitting the form is the first step. Payment takes place only after your request has been accepted.

3. Have an onboarding chat conversation with Thomas

After payment, we arrange a text-based onboarding conversation with Thomas, your onboarding guide.

The conversation takes approximately one hour. You do not need any prior knowledge of AI. Together, you discuss what you want your Amigo to help with, how you prefer to communicate and which personal context is relevant.

4. Your Amigo is prepared

After the onboarding conversation, we configure your Personal Amigo around the relevant information and preferences you have chosen to share.

We define its role, personality, tone and communication style. We also create a visual identity for your Amigo, including a dedicated photo session and delivery of the resulting images in digital format.

Your Personal Amigo is usually ready within another 24–48 hours. We will let you know as soon as it is ready to use.

What can your Personal Amigo help with?

Your Amigo can support you with:

• personal goals and priorities;
• planning, organisation and routines;
• learning and exploring new topics;
• reflecting on challenges and possibilities;
• preparing plans and practical documents;
• everyday decisions and follow-up;
• support adapted to your preferred communication style.

The exact role of your Amigo depends on your needs and on what you define during the onboarding process.

Your information and your choices

Your Personal Amigo is created using the relevant information and preferences you choose to share. You remain in control of what you provide.

Please share only information that is relevant to creating and using your Amigo. Avoid including unnecessary sensitive information about yourself or other people.

For more information, please read our Privacy Policy.

Clear boundaries

A Personal Amigo can help you think, learn, plan and explore. It is not a romantic or sexual partner, therapist, doctor, lawyer or financial adviser. It does not provide diagnoses, professional representation or guaranteed results.

Information about financial topics, including crypto, is general information and not a guarantee or personal financial advice. In urgent or dangerous situations, contact an appropriate human professional or emergency service.

Read more about responsible use in our AI Safety & Responsible Use principles.

Personal Amigo setup

Creating your Personal Amigo includes a one-time setup fee of €149.

• personal onboarding chat conversation of approximately one hour with Thomas;
• definition of your Amigo’s role and purpose;
• configuration of its personality, tone and communication style;
• organisation of the relevant information you choose to share;
• preparation of your Personal Amigo for use;
• creation of its visual identity and dedicated photo session;
• delivery of the resulting images in digital format;
• initial quality check before delivery.

There is no monthly subscription fee. After setup, a separate usage-based charge applies when you use your Amigo.

Ready to create your Personal Amigo?

Fill in the form below to take the first step. Thomas will guide you through the next stages after your request has been accepted.

Please do not use this form for emergencies or urgent medical, psychological or safety-related situations.

First Name *

Email Address *

Language(s) *

What is your Amigo Topic or write your questions...0 / 2500

Data is being used to handle request

Click to continue to onbaording

Any more questions arise?

Chat with Stella now and get your answers

Would you rather speak with a human first?

If you are not sure whether a Personal Amigo is right for you, you can request a meeting first. We can answer your questions, explain the process and discuss what kind of Amigo might suit you best.

There is no obligation to continue. We speak English, Dutch and French.

Request a meeting with a human

What is an Amigo?

An Amigo is a personal AI companion that helps you think, learn, plan and explore in a way that feels natural to you.

Unlike a general chatbot, an Amigo has a clear role, its own personality and a focused way of helping. You can ask questions, develop ideas, make plans and receive practical support whenever you need it.

An Amigo is not human and does not replace real relationships. It is a digital companion designed to make everyday life a little easier, more inspiring and more enjoyable.

What can an Amigo do for you?

An Amigo can help you:

• find useful ideas and inspiration
• learn more about something that interests you
• develop plans and organise your thoughts
• make decisions with greater clarity
• build routines and stay motivated
• reflect on challenges and possibilities
• explore a meaningful topic through familiar conversation

Choose the Amigo that fits your life

With amigo.contact, you can choose an AI companion that fits your interests, goals and preferred way of communicating.

You do not need to understand how AI works. Simply choose the type of Amigo that suits you best:

• a Personal Amigo, shaped around your own context, preferences and goals; or
• a ready-made Lifestyle Amigo, focused on a specific interest or area of life.

Personal Amigo

AI support shaped around you

A Personal Amigo is created around the information, preferences, goals and routines you choose to share.

It can help you reflect, plan, learn, organise your daily life, improve communication and make decisions. You also help determine its personality, communication style and the kind of support it provides.

The result is an AI companion that feels more personal and relevant than a general chatbot, while you remain in control of what you share and how you use it.

Choose how you want to start

Ready to create your own Personal Amigo? Tell us what you are looking for and continue to your personal onboarding conversation.

Start with a Personal Amigo

Not sure yet? Stella Customer Care can answer your questions about amigo.contact and help you understand your options.

Chat now with Stella

Would you prefer to discuss whether a Personal Amigo is right for you with a real person?

Request a meeting with a human

Lifestyle Amigos

Ready-made AI support for specific interests

Want to start immediately? Choose one of our ready-made Lifestyle Amigos, each designed around a specific interest or area of life.

You can explore subjects such as fitness, reading, travel, mindfulness, music, gardening, cooking, language learning, wine and fashion.

Every Lifestyle Amigo has its own personality, knowledge and communication style. It can offer focused information, ideas, encouragement and practical support within its chosen subject.

Lifestyle Amigos are less personalised than Personal Amigos, but they are a simple and approachable way to discover how an AI companion can support something you care about.

Explore Lifestyle Amigos

How you interact with an Amigo

You can type your messages or use voice input through the chat interface.

Amigos currently reply through text. Depending on the features available to a particular Amigo, it may also be able to generate images or video. Voice output is not currently part of the Amigo experience.

Not sure which Amigo is right for you?

Choose a Lifestyle Amigo if you want immediate, focused support around one interest. Choose a Personal Amigo if you want an AI companion shaped around your own life, preferences and goals.

Compare Lifestyle and Personal Amigos

Useful support, with clear boundaries

An Amigo is an AI system, not a human being. It can help you think, learn, plan and explore, but it does not replace friends, family, professional support or your own judgement.

Amigos are not designed to become romantic or sexual partners. They do not provide medical diagnoses, therapy, legal representation or guaranteed financial advice. Information about financial topics, including crypto, is general information and never a guarantee of a particular result.

If a situation is urgent, dangerous or highly sensitive, contact an appropriate human professional or emergency service.

Start exploring

Whether you choose a focused Lifestyle Amigo or create a Personal Amigo around your own context, the goal is simple: useful AI support that fits your life while keeping you in control.

Explore Lifestyle Amigos
or
Create a Personal Amigo

About Us

Making AI more approachable

At amigo.contact, we believe artificial intelligence should feel clear, useful and easy to explore.

Many people are curious about AI but do not want to learn complicated prompts, manage technical settings or talk to a cold and generic chatbot. They simply want practical help, natural conversation and an easy way to discover what AI can do for them.

That is why we create AI companions for everyday life.

AI designed around people

amigo.contact is made for people with little or no previous experience with artificial intelligence.

You do not need to write code, understand how AI works or learn special commands. Simply explain what you need in your own words.

We take care of the complexity in the background, so using an Amigo feels simple, natural and useful from the very first conversation.

Two ways to find your Amigo

Lifestyle Amigos

Lifestyle Amigos are ready-made AI companions focused on one particular interest or area of life, such as reading, travel, fitness, cooking, music, mindfulness, gardening, language learning, fashion or wine.

Each Lifestyle Amigo has its own role, personality, knowledge and communication style. Choose one that matches your interests and start exploring immediately, without a personal setup process.

Explore the Lifestyle Amigos

Personal Amigos

A Personal Amigo is created around you. It can be shaped by the goals, preferences, routines, interests and communication style you choose to share.

Your journey begins with a personal onboarding conversation. We then prepare an Amigo that fits your needs, personality and preferred way of working or communicating.

Discover Personal Amigos

Useful support for everyday life

An Amigo can help you develop ideas, organise your thoughts, learn something new, plan an activity, prepare a conversation or turn a vague idea into practical next steps.

Some people prefer short and direct answers. Others appreciate more explanation, structure or encouragement. An Amigo’s personality and communication style help make every interaction feel more relevant and comfortable.

The goal is not to overwhelm you with technology. It is to make useful AI support easier to access.

A Belgian initiative

amigo.contact is a Belgian initiative created to make artificial intelligence more accessible to everyone, including people who do not consider themselves technical.

We believe technology should adapt to people—not the other way around. That means using clear language, avoiding unnecessary jargon and creating a simple experience from the very beginning.

You remain in control of what you share, how you use your Amigo and the decisions you make.

Designed with care

An Amigo is an AI system, not a human being. It can provide information, ideas and practical support within its intended role, but it does not replace personal relationships, your own judgement or qualified professional help.

Amigos do not provide medical diagnoses, therapy, legal representation or guaranteed financial advice. Information about financial topics, including crypto, is general information only.

Share personal information thoughtfully and only when it is relevant to the support you want to receive.

Read our Privacy Policy

Read our AI Safety & Responsible Use principles

Start with the Amigo that fits you

Whether you want focused support around one interest or an AI companion created around you, amigo.contact gives you a simple place to begin.

• Explore the Lifestyle Amigos
• Create a Personal Amigo
• Chat with Stella Customer Care
• Contact us

Disclaimer

This Disclaimer applies to the amigo.contact website, platform, AI Amigos and related services.

It should be read together with our Terms of Use, Privacy Policy and Cookie Policy.

1. AI-generated information

amigo.contact provides AI Amigos designed to offer conversation, general information, ideas, guidance and supportive assistance.

Our Amigos are software systems. They are not human beings and do not have consciousness, emotions, personal experiences or independent professional judgement. Their responses are generated automatically based on the information available to the system, your input and the underlying AI technology.

AI-generated responses may be inaccurate, incomplete, outdated, unsuitable or misleading. An Amigo may misunderstand your question, overlook important context or provide information that does not apply to your particular situation.

You should use your own judgement and verify important information before relying on an Amigo’s response.

2. General information only

The information, suggestions and ideas provided by an Amigo are intended for general informational, educational or entertainment purposes only.

They do not constitute professional advice, diagnosis, assessment, recommendation, treatment or a guarantee of a particular result in any field.

This includes, without limitation:

• medical or healthcare advice;
• psychological or mental-health advice;
• legal advice;
• financial, investment or cryptocurrency advice;
• tax advice;
• fitness, nutrition or dietary advice;
• therapeutic advice;
• professional travel, security or safety advice;
• professional fashion, cooking, gardening, wine or lifestyle advice.

Using an Amigo does not create a doctor-patient, therapist-client, lawyer-client, financial-adviser-client, professional-client or other regulated professional relationship.

3. No emergency or crisis support

Our AI Amigos are not designed or intended for emergencies, crisis situations or urgent professional assistance.

Do not use an Amigo as a substitute for emergency services, medical care, mental-health support, crisis intervention or other urgent assistance.

If you or another person may be in immediate danger, contact the appropriate emergency service or qualified professional in your location.

4. Health, fitness, nutrition and wellbeing

Health, fitness, nutrition, lifestyle and wellbeing information provided by an Amigo is general information only. It is not a substitute for advice from a qualified doctor, healthcare provider, registered dietitian, certified trainer or other appropriate professional.

Before starting a new exercise programme, changing your diet, taking supplements or making other health-related changes, consider consulting a qualified professional. This is particularly important if you have a medical condition, injury or disability, take medication, are pregnant or have other circumstances that may affect your safety.

You are responsible for deciding whether a suggestion is suitable for your circumstances. Stop an activity that causes pain, discomfort or other concerning symptoms and seek appropriate professional advice where necessary.

5. Financial, investment and cryptocurrency information

Any information relating to money, personal finance, investments, financial products, trading, digital assets or cryptocurrency is provided for general educational purposes only.

It is not financial, investment, tax or legal advice, and it is not a recommendation to buy, sell, hold or use any financial product, investment or cryptocurrency.

Financial markets and digital assets can be volatile and may involve substantial or total loss of money. Past performance does not guarantee future results.

Before making a financial decision, verify the relevant information independently and consider consulting a qualified financial, tax or legal professional who understands your circumstances and jurisdiction.

6. Alcohol and wine information

A Wine Amigo may provide general information about wine, tasting notes, food pairings, regions and related subjects for educational and entertainment purposes.

amigo.contact does not encourage excessive alcohol consumption. Alcohol should be consumed responsibly and in accordance with applicable laws and health guidance.

You are responsible for complying with all applicable rules concerning the purchase, possession and consumption of alcohol, including minimum-age requirements.

Never drink and drive, cycle or operate machinery while impaired.

7. Travel information

Travel-related suggestions, destination information, itineraries and planning ideas are provided for general informational and entertainment purposes only.

Travel information can change at any time. We do not guarantee the accuracy or current status of information relating to:

• travel restrictions;
• visa, passport or entry requirements;
• prices, bookings or availability;
• opening hours;
• transport schedules;
• accommodation;
• weather conditions;
• health requirements;
• local laws and customs;
• safety and security conditions.

Before making travel arrangements or travelling, you are responsible for checking current information with official authorities, transport providers, accommodation providers, insurers and other relevant sources.

8. No guarantee of accuracy or availability

We aim to provide a useful and reliable service, but we do not guarantee that the website, platform, services or AI-generated content will always be:

• accurate, complete or reliable;
• current or suitable for your circumstances;
• available without interruption;
• free from errors, omissions or defects;
• compatible with every device, browser or system;
• secure or free from vulnerabilities;
• available in every location or at all times.

Services, features and content may be updated, changed, interrupted, suspended or discontinued. Where required by law, we will provide appropriate notice.

9. User responsibility

You are responsible for how you use the website, platform, services and information provided by an Amigo.

You are also responsible for:

• evaluating whether information is suitable for your situation;
• independently verifying important information;
• obtaining professional advice where appropriate;
• complying with applicable laws and regulations;
• protecting your account and information;
• making your own decisions;
• accepting responsibility for the consequences of those decisions.

You should not rely solely on an Amigo when making decisions that may significantly affect your health, safety, finances, legal position, employment, relationships or other important interests.

10. Third-party services and links

The website or services may include links to, integrations with or information about third-party websites, products, platforms or services.

Third parties operate independently from amigo.contact. We do not control and are not responsible for their availability, content, accuracy, security, privacy practices, terms or performance.

Your use of a third-party service is subject to the terms, privacy policy and other conditions of that third party.

You should verify important information directly with the relevant third party before relying on it or entering into a transaction.

11. Limitation of liability

To the maximum extent permitted by applicable law, amigo.contact will not be liable for indirect, incidental, consequential, special or exemplary loss or damage arising from or relating to:

• your access to or use of the website, platform or services;
• your inability to access or use the website, platform or services;
• reliance on information, suggestions or content provided by an Amigo;
• errors, omissions, inaccuracies or outdated information in AI-generated content;
• service interruptions, delays or technical problems;
• loss of data, profits, revenue, business opportunities or goodwill;
• your decisions or actions based on information provided by an Amigo;
• your use of third-party websites, products or services.

Where liability cannot legally be excluded but may legally be limited, the total liability of amigo.contact will be limited to the amount you paid to amigo.contact for the relevant service during the twelve months preceding the event giving rise to the claim, unless a different limitation is required by applicable law.

Nothing in this Disclaimer excludes or limits liability that cannot lawfully be excluded or limited. This includes liability for fraud, wilful misconduct, death or personal injury caused by negligence, as well as mandatory rights and protections granted to consumers under applicable law.

12. Personal data

Information about how amigo.contact collects, uses, stores and protects personal data is provided in our Privacy Policy.

This Disclaimer does not replace the Privacy Policy and does not itself constitute consent to the processing of personal data.

Where consent is required, it will be requested separately and in accordance with applicable data-protection law.

13. Intellectual property

Unless stated otherwise, the website, branding, logos, text, design, visual materials, functionality, AI Amigo identities and other content provided by amigo.contact are owned by or licensed to amigo.contact.

No intellectual property rights are transferred to you through your use of the website or services.

You may not copy, reproduce, distribute, modify, publish, sell, license or commercially exploit our content or services without prior written permission, except where permitted by applicable law.

14. Acceptable use

You must not use the website or services:

• for unlawful, fraudulent, abusive or harmful purposes;
• to harass, threaten, defame or harm another person;
• to generate or distribute illegal content;
• to infringe the rights of amigo.contact or another person or organisation;
• to attempt to gain unauthorised access to systems, accounts or data;
• to interfere with or disrupt the operation of the website or services;
• to upload malware, viruses or other harmful code;
• to reverse-engineer, copy or misuse the underlying technology;
• in any way that violates our Terms of Use.

15. Changes to this Disclaimer

We may update or amend this Disclaimer when our services, technology, legal obligations or operating practices change.

The updated version will be published on this page.

Changes take effect when they are published, unless otherwise stated or required by applicable law. Where required, we will provide additional notice or request renewed consent.

16. Applicable law

This Disclaimer is subject to the law applicable to the legal entity operating amigo.contact, without prejudice to any mandatory legal rights or consumer protections that apply to you.

Any dispute will be handled by the competent courts in accordance with applicable law.

17. Contact

If you have questions about this Disclaimer, please contact us through our website:

Contact amigo.contact

Related pages:

• Terms of Use
• Privacy Policy
• Cookie Policy
• AI Safety & Responsible Use

Privacy Policy

This Privacy Policy explains how amigo.contact collects, uses, stores and protects personal data when you visit our website, create an account, use an Amigo or contact us for support.

We aim to handle your personal data responsibly, transparently and in accordance with applicable data-protection legislation, including the General Data Protection Regulation (GDPR) where applicable.

1. Who is responsible for your personal data?

The data controller responsible for the processing described in this Privacy Policy is:

Sonny Bonds
Trading as amigo.contact – Belgium

amigo.contact is the public-facing platform through which we provide access to AI-based Lifestyle Amigos, Personal Amigos and related services.

If you have questions about this Privacy Policy or the use of your personal data, please contact us through our contact form.

2. What personal data do we collect?

The personal data we collect depends on how you use amigo.contact. We may collect the following categories of information.

2.1 Account and contact information

• name;
• email address;
• login and account information;
• language or communication preferences;
• information needed to communicate with you about the service.

2.2 Amigo profile and personalisation information

If you use a Personal Amigo or provide information to personalise an Amigo, this may include:

• interests and preferences;
• goals and routines;
• communication preferences;
• information about the type of support you would like;
• other information that you choose to share during onboarding or conversations.

Please share only information that is relevant and necessary for the service. Do not share sensitive personal information unless it is genuinely needed and you are comfortable doing so.

2.3 Conversation and user-submitted content

When you interact with an AI Amigo, we may process the questions, instructions, messages, documents, images or other content that you choose to submit.

Depending on what you share, this content may contain personal or sensitive information. You remain responsible for ensuring that you have the right to share information about other people.

2.4 Payment and transaction information

When you purchase a service, we may receive information about the transaction, such as:

• the service or product purchased;
• the amount and currency;
• payment status;
• billing details;
• limited payment information provided by the payment processor.

Payment-card details are normally processed directly by the relevant payment provider. We do not normally receive or store complete payment-card numbers.

2.5 Support and appointment information

If you contact us or schedule an appointment, we may process:

• your contact details;
• the content of your request;
• appointment details;
• notes that are necessary to respond to your request or provide the agreed service.

2.6 Technical and usage information

When you use our website or services, we may collect technical and usage information such as:

• IP address;
• browser and device type;
• operating system;
• access dates and times;
• pages or features used;
• diagnostic, security and error information;
• cookie and similar technology information.

3. How do we collect your data?

We may collect personal data:

• directly from you when you create an account or use a service;
• when you complete onboarding or personalise an Amigo;
• when you communicate with our support team;
• when you schedule or attend an appointment;
• from payment providers when a transaction is completed;
• automatically through technical logs, cookies and similar technologies;
• from service providers that help us operate and secure the platform.

4. How do we use your personal data?

We may use personal data to:

• create and manage your account;
• provide access to Lifestyle Amigos and Personal Amigos;
• create and maintain the personalisation of a Personal Amigo;
• respond to your questions and support requests;
• process payments and manage transactions;
• arrange appointments, onboarding sessions or consultations;
• send important service, account and security communications;
• maintain, protect and troubleshoot the website and platform;
• detect, prevent and investigate fraud, abuse and security incidents;
• comply with legal, accounting and regulatory obligations;
• understand how the services are used and improve their functionality;
• send promotional communications where permitted and where the necessary consent has been obtained.

We do not use your personal data for purposes that are incompatible with the purposes described in this Privacy Policy unless we inform you and have a lawful basis to do so.

5. Legal bases for processing

Depending on the circumstances, we process personal data on one or more of the following legal bases:

• Performance of a contract: when processing is necessary to create your account, provide an Amigo, process a purchase or deliver a service you requested.
• Legitimate interests: when processing is reasonably necessary to operate, secure, support and improve our services, provided that your rights and interests do not override those interests.
• Legal obligation: when we must retain or disclose information to comply with applicable law, accounting requirements or a lawful request from an authority.
• Consent: when you have given permission for a specific purpose, such as certain optional cookies or promotional communications.

Where we rely on consent, you may withdraw that consent at any time. Withdrawal does not affect processing that took place before the withdrawal.

6. AI Amigos and personalisation

Our AI Amigos use the information you provide to generate responses and, where applicable, deliver a more personalised experience.

AI-generated responses may be based on your current conversation, your account information, your personalisation settings and other information made available to the relevant Amigo.

AI systems can make mistakes, misunderstand context or produce incomplete information. Personal data should not be used as a substitute for professional advice or independent verification.

We do not require you to share sensitive information in order to use a Lifestyle Amigo. If you choose to share information about health, finances, relationships, beliefs or other sensitive matters, this information may be processed as part of your interaction and personalisation, subject to applicable law and the purpose for which it was provided.

Do not share passwords, payment credentials, identity-document numbers, confidential business information or unnecessary information about other people.

7. When do we share personal data?

We may share personal data with trusted parties where this is necessary for the purposes described in this Privacy Policy.

7.1 Service providers

These may include providers of:

• website hosting and technical infrastructure;
• AI and platform functionality;
• account management and customer support;
• payment processing;
• appointment scheduling;
• email and communication services;
• security, fraud prevention and technical monitoring;
• analytics and cookie management, where permitted.

Where required by law, we use contractual and technical safeguards to ensure that service providers process personal data only for authorised purposes.

7.2 Legal and regulatory disclosures

We may disclose personal data when reasonably necessary to:

• comply with a legal obligation or valid legal request;
• respond to a competent authority;
• protect the rights, safety and property of amigo.contact, our users or others;
• investigate fraud, abuse, security incidents or unlawful activity.

7.3 Business transfers

If amigo.contact is involved in a merger, acquisition, restructuring, financing, sale of assets or similar business transaction, personal data may be transferred as part of that transaction, subject to appropriate safeguards and applicable law.

We do not sell your personal data to third parties.

8. International data transfers

Some of our service providers may process personal data outside Belgium or the European Economic Area.

When personal data is transferred outside the European Economic Area, we will use an appropriate legal mechanism where required, such as:

• an adequacy decision issued by the European Commission;
• standard contractual clauses;
• another lawful transfer mechanism recognised under applicable data-protection law.

International transfers are not based solely on your continued use of the website. Where your consent is legally required, we will request it separately.

9. How long do we retain personal data?

We retain personal data only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• provide the requested services;
• maintain account and Amigo functionality;
• resolve support requests;
• maintain security and prevent abuse;
• meet accounting, tax, legal and regulatory obligations;
• resolve disputes and enforce agreements.

The retention period depends on the type of information, the purpose for which it was collected, whether your account remains active and whether a legal retention obligation applies.

When personal data is no longer required, we will delete it, anonymise it or securely restrict it in accordance with applicable law and our operational procedures.

Deletion may not be immediate where information is held in backups, is required for legal purposes or must be retained to establish, exercise or defend legal claims.

10. How do we protect your data?

We use reasonable technical and organisational measures designed to protect personal data against accidental loss, unauthorised access, alteration, disclosure or destruction.

These measures may include access controls, authentication, secure service configurations, monitoring, backups and security procedures appropriate to the nature of the information.

No online service can guarantee absolute security. You should also protect your account credentials and notify us promptly if you suspect unauthorised access.

11. Your privacy rights

Depending on your location and applicable law, you may have the right to:

• request access to your personal data;
• request correction of inaccurate or incomplete data;
• request deletion of your personal data;
• request restriction of processing;
• object to processing based on legitimate interests;
• object to direct marketing;
• receive certain data in a structured, commonly used and machine-readable format;
• withdraw consent where processing is based on consent;
• lodge a complaint with a competent data-protection authority.

These rights are subject to legal conditions and exceptions. For example, we may need to retain certain information to comply with a legal obligation or to establish, exercise or defend a legal claim.

To exercise your rights, please contact us through our contact form.

We may ask for reasonable information to verify your identity before responding to a request. This information will be used only for verification and security purposes.

We aim to respond within the period required by applicable law.

12. Cookies and similar technologies

amigo.contact uses cookies and similar technologies for purposes such as:

• keeping the website and essential features working;
• remembering settings and preferences;
• understanding website usage;
• improving performance and user experience;
• supporting optional analytics or marketing features where permitted.

Essential cookies may be used where necessary to provide a service you request. Non-essential cookies will be used only where legally permitted and, where required, after you have given consent.

You can manage cookie preferences through the available cookie settings and, in some cases, through your browser settings.

For more information, please read our Cookie Policy.

13. Marketing communications

We may send you service-related communications that are necessary to manage your account, purchases, security or use of the platform.

We may send promotional communications only where permitted by applicable law and, where required, with your consent.

You can unsubscribe from promotional messages by using the unsubscribe link in the relevant message or by contacting us through our website.

14. Children and young users

amigo.contact is not directed at children under the age of 13.

Our services are generally intended for users aged 18 or older. Where our Terms of Use permit use by someone under 18, the required involvement or permission of a parent or legal guardian may apply.

If we learn that we have collected personal data from a child in circumstances where collection was not permitted, we will take appropriate steps to delete the information.

If you believe that a child has provided personal data to us, please contact us through our contact form.

15. Third-party websites and services

Our website or services may contain links to third-party websites, platforms or services.

Third parties operate under their own terms and privacy policies. We are not responsible for how third parties collect, use or protect personal data after you leave amigo.contact or use an external service.

Please review the privacy information of each third-party service before submitting personal data to it.

16. Changes to this Privacy Policy

We may update this Privacy Policy when our services, data-processing activities or legal obligations change.

When a change is significant, we will take reasonable steps to inform you through the website, by email or through another appropriate communication channel where required by law.

The updated version will be published on this page. We encourage you to review this Privacy Policy periodically.

17. Complaints

If you have a question or concern about how we process your personal data, please contact us first so that we can try to resolve the matter.

You also have the right to lodge a complaint with the data-protection authority in your country of residence, place of work or the place where you believe an infringement occurred.

For Belgium, the relevant supervisory authority is the:

Belgian Data Protection Authority
www.dataprotectionauthority.be

18. Contact us

If you have questions about this Privacy Policy, your personal data or your privacy rights, please contact us through our website:

Contact amigo.contact

Related pages:

• Cookie Policy
• Terms of Use
• Disclaimer
• AI Safety & Responsible Use

Frequently Asked Questions

Here you can find answers to common questions about Amigos, Lifestyle Amigos, Personal Amigos, pricing, privacy and responsible use.

About Amigos

What is an Amigo?

An Amigo is an AI companion designed to provide useful support through conversation.

Depending on its role, an Amigo can help you:

• explore a specific interest;
• learn about a subject;
• organise ideas;
• make plans;
• reflect on questions;
• build useful routines;
• work towards personal goals;
• receive practical suggestions and inspiration.

Every Amigo has a defined purpose, its own personality and a specific way of helping.

You do not need technical knowledge or previous experience with AI to use an Amigo.

What is the difference between a Lifestyle Amigo and a Personal Amigo?

A Lifestyle Amigo is a ready-made AI companion focused on one specific subject or area of life, such as reading, travel, fitness, cooking, music, mindfulness, gardening, language learning, fashion or wine.

A Personal Amigo is created for one individual customer. It is shaped around the relevant preferences, goals, routines, interests and communication style that the customer chooses to share.

Choose a Lifestyle Amigo when you want focused support around one subject. Choose a Personal Amigo when you want a more individual experience across several connected areas of your life.

How do I choose the right Amigo?

Start with the Amigo that best matches what you are looking for right now.

A Lifestyle Amigo may be a good choice if you have a clear interest, subject or practical question and want to start without personal onboarding.

A Personal Amigo may be more suitable if your needs are broader, more personal or connected to your own goals, routines and preferences.

If you are unsure, you can book a meeting with Sonny before making a decision.

Which Lifestyle Amigos are available?

The available Lifestyle Amigos include:

• Irene — Reading
• Isla — Travel
• Olivia — Fitness
• Antonio — Cooking
• Milo — Music
• Aiko — Mindfulness
• Charlotte — Wine
• Liam — Language Learning
• Marcel — Gardening
• Valentina — Fashion

Each Lifestyle Amigo has its own personality, communication style, knowledge and boundaries.

You can explore them on the Choose Your Amigo page.

Can I use more than one Amigo?

Yes. You can use different Amigos for different purposes.

For example, you might use a Lifestyle Amigo for reading, travel or fitness and a Personal Amigo for broader personal support.

Each Amigo has its own role and focus. Personal information is not automatically intended for use by other Amigos.

Lifestyle Amigos

What is a Lifestyle Amigo?

A Lifestyle Amigo is a ready-made AI companion focused on one specific interest or area of life.

It has:

• a defined subject;
• its own personality;
• its own communication style;
• relevant knowledge within its domain;
• clear limitations and boundaries.

A Lifestyle Amigo can provide information, ideas, inspiration, encouragement and practical support within its chosen subject.

It is less personalised than a Personal Amigo and is not designed to know your complete personal situation.

Can I try a Lifestyle Amigo for free?

Yes. You can start with your first 20 messages free of charge.

After the free messages, usage is charged separately according to the applicable usage rates.

There is:

• no creation fee;
• no setup fee;
• no monthly subscription fee.

Please check the Pricing page for the current information.

Does a Lifestyle Amigo know everything about me?

No.

A Lifestyle Amigo is a shared, ready-made Amigo with a defined subject and knowledge base. It can take the current conversation into account, but it is not created around your complete personal situation.

If you want a more personal and continuing context, a Personal Amigo may be more suitable.

Personal Amigos

What is a Personal Amigo?

A Personal Amigo is an AI companion created for one individual customer.

It can be shaped around the information, preferences, goals, routines and communication style that the customer chooses to share.

Depending on its agreed role, a Personal Amigo may support you with:

• planning and organisation;
• personal goals and priorities;
• routines and follow-up;
• learning and exploring subjects;
• reflection;
• everyday decisions;
• communication;
• practical documents;
• personal projects and ongoing agreements.

The exact role is defined during the creation process.

How is a Personal Amigo created?

The current process is:

1. Tell us what you are looking for. Describe the kind of support you would like on the Personal Amigo page.
2. We review your request. Your request is normally reviewed within 24–48 hours.
3. Payment after acceptance. If your request is accepted, we send you a payment link for the one-time setup fee of €149.
4. Onboarding with Thomas. After payment, you have a text-based onboarding conversation of approximately one hour with Thomas.
5. Preparation. The relevant information is organised and your Personal Amigo is prepared.
6. Delivery. Your Personal Amigo is usually ready within another 24–48 hours after the onboarding conversation.

The exact timing may vary depending on the request and the information that needs to be prepared.

Submitting the form does not automatically mean that your request has been accepted. Payment takes place only after acceptance.

You can start the process on the Create Your Personal Amigo page.

Who is Thomas?

Thomas is the AI onboarding guide for the Personal Amigo creation process.

He helps you:

• explain what you are looking for;
• describe your goals and preferences;
• decide what role your Amigo should have;
• explain how you would like your Amigo to communicate;
• identify relevant information for preparing your Personal Amigo.

The onboarding conversation with Thomas is text-based and normally takes approximately one hour.

Thomas is not your final Personal Amigo. If you would like to speak with a human before deciding, you can book a separate meeting with Sonny.

Do I need technical knowledge to create a Personal Amigo?

No.

You do not need to understand how AI works, write prompts or configure technical settings.

You can describe what you need in your own words. Thomas helps translate your ideas and preferences into a Personal Amigo with a clear role and communication style.

What information can I share during onboarding?

You can share information that helps define how your Personal Amigo should support you, such as:

• your interests and priorities;
• what you would like help with;
• your goals and routines;
• your preferred communication style;
• the tone you would like your Amigo to use;
• the kind of support you expect;
• things your Amigo should take into account;
• things your Amigo should avoid.

You remain in control of what you choose to share.

Please provide only information that is relevant and necessary, and avoid sharing unnecessary sensitive information about yourself or other people.

What is included in the €149 setup fee?

The one-time setup fee includes:

• preparation of your onboarding process;
• a text-based onboarding conversation of approximately one hour with Thomas;
• understanding your goals, preferences and expectations;
• defining the role and purpose of your Amigo;
• organising the relevant personal context you choose to share;
• configuring its personality, tone and communication style;
• preparing your Personal Amigo for use;
• creating a visual identity for your Amigo;
• a dedicated photo session;
• digital delivery of the resulting images;
• an initial quality check before delivery.

The setup fee does not include a monthly subscription. Usage is charged separately according to actual use and the applicable usage rates.

Can I adapt my Personal Amigo later?

You can tell your Personal Amigo how you would like it to communicate or support you.

For example, you can ask it to:

• keep its answers shorter;
• be more direct;
• provide more structure;
• ask questions before offering suggestions;
• use a warmer or more informal tone.

If your needs change or you want a larger change to the role or personal setup, please contact the amigo.contact team. Larger changes cannot be assumed to happen automatically.

Information, privacy and memory

How is information used to personalise my Amigo?

Information that you choose to share may be used to prepare and personalise your Amigo according to its defined role.

This may include relevant information about:

• your preferences;
• your goals;
• your routines;
• your interests;
• your communication style;
• ongoing areas of support.

The information used depends on the type of Amigo and how it has been configured.

A Lifestyle Amigo is not built around your complete personal situation. A Personal Amigo is created specifically around the relevant information you choose to share.

Is my personal information shared with other Amigos or customers?

Personal information belonging to one customer is not intended to become part of the shared knowledge base of a Lifestyle Amigo or another customer’s Personal Amigo.

Information should be used within the relevant context and for its intended purpose.

Please share only information that is relevant and necessary. Avoid sharing unnecessary sensitive information about yourself or other people.

For more information, please read our Privacy Policy.

How is my personal information handled?

Depending on how you use the service, amigo.contact may process information such as:

• your name and email address;
• language and communication preferences;
• interests, goals and routines;
• questions and messages;
• documents or images you submit;
• payment and transaction information;
• contact and appointment information;
• technical and usage information.

The exact processing of personal data is described in our Privacy Policy.

For privacy questions, you can contact privacy@amigo.contact.

Can I ask what my Personal Amigo knows about me?

You can ask your Personal Amigo which information it is using about you.

If something is incorrect or outdated, you can request a correction. Formal requests concerning access, correction or deletion of personal information should follow the process described in our Privacy Policy.

Using an Amigo

How can I communicate with an Amigo?

Amigos primarily respond through text.

Where available, you may also use voice input through the chat interface or a compatible tool. Voice input is not required to use an Amigo.

Other features depend on the specific Amigo, platform and technical configuration. They should not be assumed to be available with every Amigo.

Which languages are supported?

Language support depends on the specific Amigo.

Many Amigos can communicate in English and Dutch, and some may support additional languages. The quality and naturalness of communication may differ between languages and Amigos.

The separate human meeting with Sonny may be available in English, Dutch or French.

Is an Amigo a real person?

No. An Amigo is an AI system presented through a defined identity, personality and communication style.

An Amigo may communicate in a warm and familiar way, but it does not have human consciousness, genuine emotions, personal experiences or independent professional judgement.

Pricing

How much does a Personal Amigo cost?

Creating a Personal Amigo has a one-time setup fee of €149.

There is:

• no monthly subscription fee;
• no recurring setup fee.

Usage is charged separately according to actual use and the applicable usage rates.

Please check the Pricing page for the current information.

Do Lifestyle Amigos have a setup fee?

No.

Lifestyle Amigos have:

• no creation fee;
• no setup fee;
• no monthly subscription fee;
• 20 free messages to start.

After the free messages, usage is charged separately according to the applicable usage rates.

Do I have to commit to a long-term subscription?

No monthly subscription is currently described for Lifestyle Amigos or Personal Amigos.

Usage is charged separately according to the applicable pricing information. Pricing and usage rates may change, so please check the Pricing page for the latest information.

Responsible use

Is an Amigo a professional adviser?

No.

An Amigo is an AI system that provides general information, ideas, practical suggestions and support within a defined role.

An Amigo is not a:

• doctor;
• therapist;
• psychologist;
• psychiatrist;
• lawyer;
• financial adviser;
• tax adviser;
• other qualified professional.

Amigo content does not replace professional advice, diagnosis, treatment, assessment or your own judgement.

What should I do in an urgent situation?

An Amigo is not an emergency or crisis service.

In an urgent, dangerous or serious medical or psychological situation, contact the appropriate emergency service, healthcare professional or other qualified human support immediately.

Do not use an Amigo or the contact form as a replacement for urgent professional assistance.

Are there topics an Amigo should not be used for?

Amigos are designed for useful conversation, information, planning and support within their defined scope.

They should not be used as a substitute for:

• friends and family;
• human relationships;
• medical or psychological care;
• emergency or crisis services;
• legal, financial or tax advice;
• your own judgement and responsibility.

Amigos are not romantic or sexual partners. They must not claim to be in love with a user, need a user or have genuine feelings, consciousness or personal needs.

For more information, please read our AI Safety & Responsible Use principles.

Human help and customer care

Who is Stella?

Stella Customer Care is the AI website guide for amigo.contact.

She can help visitors:

• understand what an Amigo is;
• compare Lifestyle Amigos and Personal Amigos;
• find relevant website information;
• understand the published pricing and creation process;
• find the right next step.

Stella is an AI chat assistant. She is not a human customer-care employee.

You can meet Stella Customer Care.

What is the difference between Stella, Sonny and Thomas?

• Stella Customer Care is the public AI guide who explains the platform and helps visitors find the right information.
• Sonny is the human behind amigo.contact and can speak with visitors during a separate human meeting.
• Thomas is the AI onboarding guide who helps prepare a Personal Amigo after a request has been accepted and payment has been completed.

Can I speak with a human before choosing an Amigo?

Yes.

You can book a separate online meeting with Sonny, the person behind amigo.contact.

During the meeting, you can:

• ask questions;
• discuss your situation;
• learn how Amigos work;
• explore what a Personal Amigo could do;
• decide whether a Personal Amigo may be suitable for you.

The meeting:

• is relaxed and personal;
• has no obligation to continue;
• may be available in English, Dutch or French.

A conversation with Stella is an AI chat. A meeting with Sonny is a separate conversation with a human.

How can I get help after I start?

For general questions about choosing an Amigo, creating a Personal Amigo or using the service, please visit the Contact page.

For privacy-related questions or formal privacy requests, please consult our Privacy Policy or contact privacy@amigo.contact.

For safety and responsible-use information, read our AI Safety & Responsible Use principles.

Still not sure which Amigo is right for you?

You can:

• Explore the available Lifestyle Amigos.
• Learn more about creating a Personal Amigo.
• Meet Stella Customer Care.
• Read the current pricing information.
• Book a meeting with Sonny.