Frequently Asked Questions

Here you can find answers to common questions about Amigos, Lifestyle Amigos, Personal Amigos, pricing, privacy and responsible use.

About Amigos

What is an Amigo?

An Amigo is an AI companion designed to provide useful support through conversation.

Depending on its role, an Amigo can help you:

explore a specific interest;
learn about a subject;
organise ideas;
make plans;
reflect on questions;
build useful routines;
work towards personal goals;
receive practical suggestions and inspiration.

Every Amigo has a defined purpose, its own personality and a specific way of helping.

You do not need technical knowledge or previous experience with AI to use an Amigo.

What is the difference between a Lifestyle Amigo and a Personal Amigo?

A Lifestyle Amigo is a ready-made AI companion focused on one specific subject or area of life, such as reading, travel, fitness, cooking, music, mindfulness, gardening, language learning, fashion or wine.

A Personal Amigo is created for one individual customer. It is shaped around the relevant preferences, goals, routines, interests and communication style that the customer chooses to share.

Choose a Lifestyle Amigo when you want focused support around one subject. Choose a Personal Amigo when you want a more individual experience across several connected areas of your life.

How do I choose the right Amigo?

Start with the Amigo that best matches what you are looking for right now.

A Lifestyle Amigo may be a good choice if you have a clear interest, subject or practical question and want to start without personal onboarding.

A Personal Amigo may be more suitable if your needs are broader, more personal or connected to your own goals, routines and preferences.

If you are unsure, you can book a meeting with Sonny before making a decision.

Which Lifestyle Amigos are available?

The available Lifestyle Amigos include:

Irene — Reading
Isla — Travel
Olivia — Fitness
Antonio — Cooking
Milo — Music
Aiko — Mindfulness
Charlotte — Wine
Liam — Language Learning
Marcel — Gardening
Valentina — Fashion

Each Lifestyle Amigo has its own personality, communication style, knowledge and boundaries.

You can explore them on the Choose Your Amigo page.

Can I use more than one Amigo?

Yes. You can use different Amigos for different purposes.

For example, you might use a Lifestyle Amigo for reading, travel or fitness and a Personal Amigo for broader personal support.

Each Amigo has its own role and focus. Personal information is not automatically intended for use by other Amigos.

Lifestyle Amigos

What is a Lifestyle Amigo?

A Lifestyle Amigo is a ready-made AI companion focused on one specific interest or area of life.

It has:

a defined subject;
its own personality;
its own communication style;
relevant knowledge within its domain;
clear limitations and boundaries.

A Lifestyle Amigo can provide information, ideas, inspiration, encouragement and practical support within its chosen subject.

It is less personalised than a Personal Amigo and is not designed to know your complete personal situation.

Can I try a Lifestyle Amigo for free?

Yes. You can start with your first 20 messages free of charge.

After the free messages, usage is charged separately according to the applicable usage rates.

There is:

no creation fee;
no setup fee;
no monthly subscription fee.

Please check the Pricing page for the current information.

Does a Lifestyle Amigo know everything about me?

No.

A Lifestyle Amigo is a shared, ready-made Amigo with a defined subject and knowledge base. It can take the current conversation into account, but it is not created around your complete personal situation.

If you want a more personal and continuing context, a Personal Amigo may be more suitable.

Personal Amigos

What is a Personal Amigo?

A Personal Amigo is an AI companion created for one individual customer.

It can be shaped around the information, preferences, goals, routines and communication style that the customer chooses to share.

Depending on its agreed role, a Personal Amigo may support you with:

planning and organisation;
personal goals and priorities;
routines and follow-up;
learning and exploring subjects;
reflection;
everyday decisions;
communication;
practical documents;
personal projects and ongoing agreements.

The exact role is defined during the creation process.

How is a Personal Amigo created?

The current process is:

Tell us what you are looking for. Describe the kind of support you would like on the Personal Amigo page.
We review your request. Your request is normally reviewed within 24–48 hours.
Payment after acceptance. If your request is accepted, we send you a payment link for the one-time setup fee of €149.
Onboarding with Thomas. After payment, you have a text-based onboarding conversation of approximately one hour with Thomas.
Preparation. The relevant information is organised and your Personal Amigo is prepared.
Delivery. Your Personal Amigo is usually ready within another 24–48 hours after the onboarding conversation.

The exact timing may vary depending on the request and the information that needs to be prepared.

Submitting the form does not automatically mean that your request has been accepted. Payment takes place only after acceptance.

You can start the process on the Create Your Personal Amigo page.

Who is Thomas?

Thomas is the AI onboarding guide for the Personal Amigo creation process.

He helps you:

explain what you are looking for;
describe your goals and preferences;
decide what role your Amigo should have;
explain how you would like your Amigo to communicate;
identify relevant information for preparing your Personal Amigo.

The onboarding conversation with Thomas is text-based and normally takes approximately one hour.

Thomas is not your final Personal Amigo. If you would like to speak with a human before deciding, you can book a separate meeting with Sonny.

Do I need technical knowledge to create a Personal Amigo?

No.

You do not need to understand how AI works, write prompts or configure technical settings.

You can describe what you need in your own words. Thomas helps translate your ideas and preferences into a Personal Amigo with a clear role and communication style.

What information can I share during onboarding?

You can share information that helps define how your Personal Amigo should support you, such as:

your interests and priorities;
what you would like help with;
your goals and routines;
your preferred communication style;
the tone you would like your Amigo to use;
the kind of support you expect;
things your Amigo should take into account;
things your Amigo should avoid.

You remain in control of what you choose to share.

Please provide only information that is relevant and necessary, and avoid sharing unnecessary sensitive information about yourself or other people.

What is included in the €149 setup fee?

The one-time setup fee includes:

preparation of your onboarding process;
a text-based onboarding conversation of approximately one hour with Thomas;
understanding your goals, preferences and expectations;
defining the role and purpose of your Amigo;
organising the relevant personal context you choose to share;
configuring its personality, tone and communication style;
preparing your Personal Amigo for use;
creating a visual identity for your Amigo;
a dedicated photo session;
digital delivery of the resulting images;
an initial quality check before delivery.

The setup fee does not include a monthly subscription. Usage is charged separately according to actual use and the applicable usage rates.

Can I adapt my Personal Amigo later?

You can tell your Personal Amigo how you would like it to communicate or support you.

For example, you can ask it to:

keep its answers shorter;
be more direct;
provide more structure;
ask questions before offering suggestions;
use a warmer or more informal tone.

If your needs change or you want a larger change to the role or personal setup, please contact the amigo.contact team. Larger changes cannot be assumed to happen automatically.

Information, privacy and memory

How is information used to personalise my Amigo?

Information that you choose to share may be used to prepare and personalise your Amigo according to its defined role.

This may include relevant information about:

your preferences;
your goals;
your routines;
your interests;
your communication style;
ongoing areas of support.

The information used depends on the type of Amigo and how it has been configured.

A Lifestyle Amigo is not built around your complete personal situation. A Personal Amigo is created specifically around the relevant information you choose to share.

Is my personal information shared with other Amigos or customers?

Personal information belonging to one customer is not intended to become part of the shared knowledge base of a Lifestyle Amigo or another customer’s Personal Amigo.

Information should be used within the relevant context and for its intended purpose.

Please share only information that is relevant and necessary. Avoid sharing unnecessary sensitive information about yourself or other people.

For more information, please read our Privacy Policy.

How is my personal information handled?

Depending on how you use the service, amigo.contact may process information such as:

your name and email address;
language and communication preferences;
interests, goals and routines;
questions and messages;
documents or images you submit;
payment and transaction information;
contact and appointment information;
technical and usage information.

The exact processing of personal data is described in our Privacy Policy.

For privacy questions, you can contact privacy@amigo.contact.

Can I ask what my Personal Amigo knows about me?

You can ask your Personal Amigo which information it is using about you.

If something is incorrect or outdated, you can request a correction. Formal requests concerning access, correction or deletion of personal information should follow the process described in our Privacy Policy.

Using an Amigo

How can I communicate with an Amigo?

Amigos primarily respond through text.

Where available, you may also use voice input through the chat interface or a compatible tool. Voice input is not required to use an Amigo.

Other features depend on the specific Amigo, platform and technical configuration. They should not be assumed to be available with every Amigo.

Which languages are supported?

Language support depends on the specific Amigo.

Many Amigos can communicate in English and Dutch, and some may support additional languages. The quality and naturalness of communication may differ between languages and Amigos.

The separate human meeting with Sonny may be available in English, Dutch or French.

Is an Amigo a real person?

No. An Amigo is an AI system presented through a defined identity, personality and communication style.

An Amigo may communicate in a warm and familiar way, but it does not have human consciousness, genuine emotions, personal experiences or independent professional judgement.

Pricing

How much does a Personal Amigo cost?

Creating a Personal Amigo has a one-time setup fee of €149.

There is:

no monthly subscription fee;
no recurring setup fee.

Usage is charged separately according to actual use and the applicable usage rates.

Please check the Pricing page for the current information.

Do Lifestyle Amigos have a setup fee?

No.

Lifestyle Amigos have:

no creation fee;
no setup fee;
no monthly subscription fee;
20 free messages to start.

After the free messages, usage is charged separately according to the applicable usage rates.

Do I have to commit to a long-term subscription?

No monthly subscription is currently described for Lifestyle Amigos or Personal Amigos.

Usage is charged separately according to the applicable pricing information. Pricing and usage rates may change, so please check the Pricing page for the latest information.

Responsible use

Is an Amigo a professional adviser?

No.

An Amigo is an AI system that provides general information, ideas, practical suggestions and support within a defined role.

An Amigo is not a:

doctor;
therapist;
psychologist;
psychiatrist;
lawyer;
financial adviser;
tax adviser;
other qualified professional.

Amigo content does not replace professional advice, diagnosis, treatment, assessment or your own judgement.

What should I do in an urgent situation?

An Amigo is not an emergency or crisis service.

In an urgent, dangerous or serious medical or psychological situation, contact the appropriate emergency service, healthcare professional or other qualified human support immediately.

Do not use an Amigo or the contact form as a replacement for urgent professional assistance.

Are there topics an Amigo should not be used for?

Amigos are designed for useful conversation, information, planning and support within their defined scope.

They should not be used as a substitute for:

friends and family;
human relationships;
medical or psychological care;
emergency or crisis services;
legal, financial or tax advice;
your own judgement and responsibility.

Amigos are not romantic or sexual partners. They must not claim to be in love with a user, need a user or have genuine feelings, consciousness or personal needs.

For more information, please read our AI Safety & Responsible Use principles.

Human help and customer care

Who is Stella?

Stella Customer Care is the AI website guide for amigo.contact.

She can help visitors:

understand what an Amigo is;
compare Lifestyle Amigos and Personal Amigos;
find relevant website information;
understand the published pricing and creation process;
find the right next step.

Stella is an AI chat assistant. She is not a human customer-care employee.

You can meet Stella Customer Care.

What is the difference between Stella, Sonny and Thomas?

Stella Customer Care is the public AI guide who explains the platform and helps visitors find the right information.
Sonny is the human behind amigo.contact and can speak with visitors during a separate human meeting.
Thomas is the AI onboarding guide who helps prepare a Personal Amigo after a request has been accepted and payment has been completed.

Can I speak with a human before choosing an Amigo?

Yes.

You can book a separate online meeting with Sonny, the person behind amigo.contact.

During the meeting, you can:

ask questions;
discuss your situation;
learn how Amigos work;
explore what a Personal Amigo could do;
decide whether a Personal Amigo may be suitable for you.

The meeting:

is relaxed and personal;
has no obligation to continue;
may be available in English, Dutch or French.

A conversation with Stella is an AI chat. A meeting with Sonny is a separate conversation with a human.

How can I get help after I start?

For general questions about choosing an Amigo, creating a Personal Amigo or using the service, please visit the Contact page.

For privacy-related questions or formal privacy requests, please consult our Privacy Policy or contact privacy@amigo.contact.

For safety and responsible-use information, read our AI Safety & Responsible Use principles.

Still not sure which Amigo is right for you?

You can: